The afternoon of September 5, Forum in places to form sub-. The theme of “China’s auto market over the next five years, new opportunities” VIP Roundtable has undertaken a number of executives to participate in car prices. This is a closed-door discussion, the majority of media personnel have been blocked at the meeting.
Less disrupted media leaders involved have a more relaxed than in normal years to discuss the thick atmosphere. Wang Chuanfu, chairman of the discussion makes no mention of electric cars, BYD spoke only of developments in the field of traditional motor of some of my feelings. BYD electric cars has always been proud of crystallization technology and Wang Chuanfu BYD executives who beat the drums of many public occasions. By promoting its own electric vehicle technology, brand reputation and visibility BYD increasing rapidly, many consumers and therefore recognize the autonomy of this young brand cars and even as far away as the United States, Warren Buffett made his eye over the other as a cost of 1.8 billion Hong Kong dollars to buy 225 million shares BYD shares.
From the 2003 acquisition of the car Qinchuan far, BYD entered the automotive industry is only six years, and its brand, many peers breakneck speed. If there are no electric cars that focus on public opinion to help me, I fear that some domestic consumers still do not know “BYD” in the name means.
Electric cars are BYD is so important, why Wang Chuanfu is more emphasized in the discussion? BYD is developing the “iron battery confidence” shattered car? With the answers to these questions soon. The next day, Wang Chuanfu forum appear in the scope of the General Assembly, entitled “Question of the power consumption of several cars that need an urgent solution,” the word. He has always insisted on the advantages of electric cars BYD, and urged the government introduced measures to encourage car manufacturers to promote electric vehicles. The historical perception that Wang Chuanfu seems to return.
On the surface, Wang Chuanfu yet, even behind BYD electric cars, but industry is not difficult to find careful, recently it has been repeatedly publicly that the frequency of electric vehicles substantially reduced. This time he did not mention pride in the iron battery “, but to cite a number of lead and aluminum phosphate battery.
At the forum, the Toyota Motor Corporation, Senior Managing Director Akira Sasaki said that in the United States to make a choice, the Toyota convinced that a new generation of plug-in hybrid technology environment as realistic base car. Lithium batteries are widely regarded as a new generation of automotive power systems the best solution, Japan Automobile Manufacturers Association said that the Secretary-General Yan Jun Wu Guang, lithium batteries for energy density and thus limited unable to meet the Japanese government in 2030, the performance of electric vehicle requirements, the need to develop new battery. Is BYD has recently been a kind of epiphany, has quietly changed its technical route?
May be on the other side of things. Hi-Tech Fair in Shenzhen in 2007 at the BYD Auto battery release the world’s “iron first” and announced that the iron battery “technology has matured and can be commercially available. In December 2008, BYD F3DM [Review Forum Photo] double the vehicle’s electric market, selling initially only to corporate users. Although the products were available, but the iron battery “technology content, BYD reluctant to Absolute secrecy is not only the external and internal staff are also very few know the details of that. Fu Shishu senior experts in the industry have pointed out, to date, China has developed various types of electrical power the car battery, there’s nobody in line with ISO/TC2 [Review Forum Photo] 2/SC21 been tested to international standards identified and adopted.
The iron cell “electric vehicles poor sales, but also BYD to talk about a major cause of weakness. BYD subjects have brought up F3DM only 17 million compared to the price of manufacturing costs of only 14.9 million, the sale of cars is losing money. F3DM the F3 cost of 8 million yuan, market acceptance can be imagined. July 1 this year, BYD F3DM dual-mode electric vehicle is only sold 31. Under the plan, F3DM will begin by the end of September this year for the average consumer sales. Difficult to solve the problem of cost, BYD to promote large-scale electric vehicle, is clearly realistically not. It is clear that at this stage to promote electric vehicles, the challenges are many. Government incentives are in place, and the supporting infrastructure is not valid, even with the development of the automobile new technical means, there are differences between the views of all parties.
“Drums of iron” does not sell well, but BYD’s head is placed on dazzling aura. By promoting the iron cell “electric cars, BYD has won the” Name “, the aura of electric vehicle technology leadership” blessing “, it is traditional car sales wave, BYD has won the “real”. July 1 this year, BYD sold 208.5 thousand vehicles, an increase of 183%. From the production and marketing in terms of scale, BYD Auto is in the channel’s rapid rise, which is naturally the traditional credit car, rather than the precious asset of the iron cell “electric vehicle credit.
BYD will help focus on the field of electric vehicles, but a big crop on the market for traditional automotive. China auto industry last year, the development of international forums, Wang Chuanfu express the desire to build a pure electric car, the audience of the old one expert said: “BYD-made electric car is screaming, we do not sell or Traditional car? “