December 15 news the world’s leading location-based services (LBS) provider deCarta announced that the United States to enter the Chinese market, its symbol is introduced to the Chinese market, based on the “cloud” of LBS services platform, the platform provider has been behind the scenes formally to the front.
deCarta is to include navigation, map search, provide a platform for LBS service providers, to software and services for customers to add applications and services, map display, routing guide and local search capabilities. Its customers and technology partners include many of the world’s leading mobile and enterprise markets business, including Ford , General Motors, Samsung and China’s ZTE ( 000,063 , stock it ), etc. In addition, Google has long offered its services in platform to develop the map service.
“Broad LBS including positioning, navigation, tracking, query, identify, search and many other services, the terminal has not only the phone, including navigation systems, traffic recorder, surveillance equipment, etc.”, deCarta, general manager of China, said Yang Xin Agriculture “But the convergence of mobile LBS products is an important milestone in the development of the latter.”
In the conference site, deCarta, vice president of worldwide sales and service, said Mike Cottle, deCarta downstream firms enter the Chinese market will provide a good opportunity. Its based on the “cloud” of LBS services platform will provide developers with a complete platform and white-search and navigation applications. Most of the Chinese market with other suppliers of different mapping platform, deCarta allows developers to use their own domestic content and brand globalization program.
Chose to enter the Chinese market, Mike Cottle said it was fancy and broad prospects in China, one Chinese Internet users has shown explosive growth in the near future, especially in 2011 the most obvious. Another rapid growth of smart phones, social, location and movement of the three integrated fusion.
deCarta is headquartered in San Jose, California, USA, and in the UK, Germany and China with branch offices. Public information, deCarta, founded in 1996, investors including Best buy, T-mobile, SK Telecom , with its partners in China have ZTE, snacks system, easy to figure pass and roadside and so on. It provides products and services for developers, mobile network operators, handset manufacturers, local search company to create their own brand of location-based services and applications.